Hey, there! My name is Green Girl, but my friends call me G.G. and since I want us to be friends, please call me G.G. Anywho, I'm the designated blogging representative for six sassy Florida tourism sales representatives (aka: VFg3) tasked with the same goal: To increase group cohesiveness and knowledge about the tourism market. I know, sounds like a punishment but it's not. They chose to find ways in reducing the carbon footprint within Florida's tourism industry.
In Fiscal Year 2006-2007 (July 1, 2006 - June 30, 2007), Florida generated $65 billion in direct travel spending and employed nearly a million Floridians directly in the tourism industry (can you imagine how many people are employed outside of Florida yet bring tourism here? This includes folks like travel agents, meeting planners and members of the media. And just think of the people indirectly employed by the tourism industry, like utility workers supplying services to resorts and attractions or facilities laundering hotel linens.). In 2006, 83.9 million travelers visited the Sunshine State (that's a lot of people!)*
With all these people visiting Florida, they're making a significant impact on the economy and environment. VFg3 is looking for ways to find a balance between a healthy tourism economy and healthy environment.
VFg3's company is the Florida tourism industry's leader and is ready to lead by example. Enjoy the journey as the six gals figure out how to make this happen. Enjoy the ride!
*Figures provided by VISIT FLORIDA(r), the official tourism marketing corporation for the State of Florida.
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